We’re in business to make the world a safer place.
At REDFORA by Ethos, we know how easy it is to push off emergency planning. No one wants to think about ‘What If’, so we often just don’t.
Our team is full of optimists and best-case-scenario thinkers, so we sympathize. But we know the only way to be resilient in an emergency is to make smart decisions before it happens, so we’ve dedicated our work to making it easier (+ more fun) to do.
So that more of us actually put a plan in place.
Emergencies happen, but we can take common-sense steps to make them less devastating. Let’s plan ahead for better (and fewer) emergency situations together.
How We Got Here
The spark for REDFORA® was inspired by the concept that collaborative communities fare better in any kind of emergency when each household is self-sufficiently prepared. We created the Earthquake Bag in 2015, and dedicated our time to customizing highly-efficient and meaningful emergency kits for the practical everyday person who simply wants to rest easier knowing they're prepared.
In 2020, REDFORA along with Med Sled® combined to form Ethos Preparedness. These leading brands joined forces to redefine organizational and personal readiness and inspire a new culture of preparedness. Since 2004, Med Sled® has been developing products to support emergency evacuation, becoming the solution trusted by thousands of hospitals and organizations across the world to leave no one behind during an emergency. Combining evacuation planning expertise, REDFORA’s emergency supply experience, and some of the industries leading thinkers in preparedness culture, Ethos Preparedness is the leading preparedness company in the United States.
Over 125,000 people around the world have trusted REDFORA by Ethos to prepare their families for every kind of emergency; we’ve been highlighted by emergency experts and press outlets like Forbes, NBC + ABC; and our team has grown from only 2 to over 20 people that devote their time and energy to helping others get prepared.
We'd like to help you too.
What's The Point?
We believe that Redfora has a purpose much bigger than any one of us. To keep our priorities straight, we check everything we do against our 5 Principles:
- Make the World a Safer Place
- Use Business as a Force for Good
- Take Responsibility for Neighbors In Need
- Make Emergency Education Smart, Digestible + Fun
- Make the Best Emergency Products More Accessible
REDFORA offers the tools you’ll need to handle any emergency at home, in your car, at the office or school. Since everyone is concerned about emergencies, we believe they deserve real value. We focus on products that are:
- Trustworthy in an emergency
- Simple, with a clean aesthetic that doesn’t detract
- Thoughtful about a give back and/or social good component
- Environmentally responsible, or a more responsible alternative
Social Good Philosophy
We believe REDFORA can make a big impact on the world.
When someone puts together a responsible emergency plan for their home, it benefits everyone in that neighborhood. But let's take it one step further…
When you do the responsible thing for your family, we donate a portion of your order to disaster relief efforts, victims, or worthwhile prevention projects through Ethos Relief.
In short, we believe in the power of community, and picking each other up when someone is down. We all need help sometimes, so we are passionate about providing the platform that allows us all to pay it forward.