Redfora Announces Interactive Map of California SMS Emergency Alert Sy
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Redfora Announces Interactive Map of California SMS Emergency Alert Systems

APR 30, 2021

Attention California Residents: Stay Aware & Get Prepared

In honor of FEMA's 'Prepareathon', the San Francisco-founded online emergency supplies marketplace Redfora is offering 15% off their popular Earthquake Bag to Californians who sign up for free SMS Emergency Alerts through the end of this weekend (May 2, 2021). The goal is to incentivize every Californian to Stay Aware and Get Prepared after a difficult 2020 for likely natural disasters across the state. 

How to participate: April 29 – May 2, simply head to and search alerts for your county using the new interactive SMS Emergency Alert Map. Sign up (for FREE), and then access 15% off a fully customizable and color-coded emergency kit, a savings of nearly $40 for a family of 4.  

Prepareathon Day (April 30) is an annual FEMA initiative aimed at informing and training citizens for the natural disasters most likely to strike a region. In California, earthquakes, wildfires, and tsunamis lead that list making these alerts critical.  Experts highly recommend SMS alerts to stay on top of critical updates from local officials because Wi-Fi and access to television may be limited or compromised during a disaster.  SMS messages use less data and re-send until delivered making them a highly reliable manner for important updates. These texts help save lives. Every county across California offers an SMS alert system to residents via their Office of Emergency Services, and the interactive map Redfora has created makes it easy to find yours.  

“We exist to make the world a safer place. These free alerts can be a lifeline during a natural disaster, and we’re thrilled to offer Californians this unique opportunity to get prepared with a discount on the recommended supplies after signing up.” Charles Mullenger, President & CEO of Redfora, an Ethos Preparedness Company.  

Beyond the ever-present earthquake threat across the state, May kicks off Wildfire Preparedness Month. After a historic fire season in 2020, there has never been a better time to sign up for local alerts and make sure you have a “go-bag” ready. 



For more information on the history of Prepareathon visit:

For additional information, please contact Derek Hartley, Director of Marketing + Communication at Redfora directly at 

REDFORA is the San Francisco-founded “original disruptor” in the personal emergency preparedness industry. Founded in 2015 by local friends who upon experiencing their first earthquake realized that there wasn’t a simple way for practical people to get prepared with trustworthy emergency supplies, their hero product “The Complete Earthquake Bag” has since helped thousands of families get ready for anything and has thousands of 5-star reviews. Dedicated to making the world a safer place, a portion of every sale goes to disaster relief efforts, with over $150,000 donated to date through Ethos Relief.