Forbes interviews co-founder Skyler Hallgren about The Earthquake Bag:
"Seismologists say the odds of an earthquake of 6.7 magnitude or higher striking Southern California before 2037 are 93 percent, and nearly 100 percent for the entire state. The urgency for preparedness kicked up a notch this month after the Governor's Office of Emergency Services issued an alert about recent seismic activity around the San Andreas Fault. They said it might be a wind-up to "the Big One.
Sandwiched between posts about #EarthquakeAdvisory and #TheBigOne on Twitter and Facebook, I noticed ads for something called The Earthquake Bag, a survival kit with a millennial sensibility, so I ordered one. The bag has everything you could need when everything goes wrong: food, water, a hand charging flashlight and power source, and medical gear."
"The bag has everything you could need when everything goes wrong" - Forbes