From donations early in 2021 to help those affected by the deep freeze in Texas to donating sanitizer sets so relief workers could continue to help through the pandemic safely, we’re proud to say the portion of sales we reserve for charity made a big difference this year as we crossed the $180,000 donated mark just last month.
Our big takeaway from 2021 is that disaster recovery is best measured in months (or even years), not minutes covered on the nightly news. Through working with partners like All Hands & Hearts and SBP we know that when the news crews leave, the real work is just beginning. With a flood of needs, many people are still living in hotels or dealing with insurance claims months or years after a natural disaster hits and the support is needed for the teams that stick around to help.
Our teammate Alena Hart had a firsthand experience with the realities of preparedness and recovery when an EF-4 tornado ripped through her hometown of Newnan, Georgia. Alena graciously shared her story with the Redfora Community of Preparedness, down to the follow up details on how much destruction there still was 2 months later and that the need for support doesn’t stop after a few days.
With these experiences fresh in our mind, we reached out to the Toys 4 Tots in Lassen County, California. They’ve been hit with an extreme wildfire threat for multiple years, and this year the Dixie Fire presented a major threat. Knowing that many of those families are still recovering from that displacement, we extended a $1,000 donation to help wrap up their gifting efforts providing families in the area a little extra joy for Christmas.
A very special thank you to everyone who has gotten prepared with Redfora this year. Without your support, the Ethos Relief team wouldn’t be able to give back to so many worthy efforts. Here are a few of our donation highlights from 2021:
- Everyday Sanitizer Set Donations to All Hands & Hearts to support relief efforts through the pandemic.
- Coweta Community Fund: $2,500 to support tornado victims in Newnan, Georgia.
- Houston Food Bank: $5,000 to support those displaced by Winter Storm Uri and the following utility failures.
- SBP Disaster Recovery: $10,000 to support recovery and education efforts in honor of Preparedness Month.
- Feeding America: $2,500 to honor the impact food banks have had on all disaster recovery efforts in 2021.